| Title |
Social signals of safety and risk confer utility and have asymmetric effects on observers' choices
|
|---|---|
| Published in |
Nature Neuroscience, May 2015
|
| DOI | 10.1038/nn.4022 |
| Pubmed ID | |
| Authors |
Dongil Chung, George I Christopoulos, Brooks King-Casas, Sheryl B Ball, Pearl H Chiu |
| Abstract |
Individuals' risk attitudes are known to guide choices about uncertain options. However, in the presence of others' decisions, these choices can be swayed and manifest as riskier or safer behavior than one would express alone. To test the mechanisms underlying effective social 'nudges' in human decision-making, we used functional neuroimaging and a task in which participants made choices about gambles alone and after observing others' selections. Against three alternative explanations, we found that observing others' choices of gambles increased the subjective value (utility) of those gambles for the observer. This 'other-conferred utility' was encoded in ventromedial prefrontal cortex, and these neural signals predicted conformity. We further identified a parametric interaction with individual risk preferences in anterior cingulate cortex and insula. These data provide a neuromechanistic account of how information from others is integrated with individual preferences that may explain preference-congruent susceptibility to social signals of safety and risk. |
X Demographics
The data shown below were collected from the profiles of 27 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 7 | 26% |
| Netherlands | 2 | 7% |
| Belgium | 2 | 7% |
| Denmark | 2 | 7% |
| Italy | 1 | 4% |
| Japan | 1 | 4% |
| United Kingdom | 1 | 4% |
| Singapore | 1 | 4% |
| Germany | 1 | 4% |
| Other | 0 | 0% |
| Unknown | 9 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 14 | 52% |
| Scientists | 12 | 44% |
| Practitioners (doctors, other healthcare professionals) | 1 | 4% |
Mendeley readers
The data shown below were compiled from readership statistics for 241 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 3 | 1% |
| Netherlands | 1 | <1% |
| Malaysia | 1 | <1% |
| Spain | 1 | <1% |
| Sweden | 1 | <1% |
| Unknown | 234 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 73 | 30% |
| Researcher | 37 | 15% |
| Student > Bachelor | 26 | 11% |
| Student > Doctoral Student | 21 | 9% |
| Student > Master | 20 | 8% |
| Other | 31 | 13% |
| Unknown | 33 | 14% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 97 | 40% |
| Neuroscience | 37 | 15% |
| Agricultural and Biological Sciences | 16 | 7% |
| Medicine and Dentistry | 9 | 4% |
| Social Sciences | 9 | 4% |
| Other | 28 | 12% |
| Unknown | 45 | 19% |
Attention Score in Context
This research output has an Altmetric Attention Score of 129. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 30 November 2020.
All research outputs
#314,016
of 25,018,122 outputs
Outputs from Nature Neuroscience
#575
of 5,556 outputs
Outputs of similar age
#3,294
of 270,987 outputs
Outputs of similar age from Nature Neuroscience
#12
of 69 outputs
Altmetric has tracked 25,018,122 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 98th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 5,556 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 56.0. This one has done well, scoring higher than 89% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 270,987 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 98% of its contemporaries.
We're also able to compare this research output to 69 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 84% of its contemporaries.